Digital Marketing blogs

For Applying Digital Marketing Course Click Here… Digital Marketing and Web Development: A strong online presence is essential for businesses to thrive in today’s digitally-first world. Web development and digital marketing are two crucial pillars that enable this. Despite their apparent differences, they are closely related and together provide the framework for success on the internet.  Building, designing, and maintaining websites is the main focus of web development. It guarantees that a company has a platform that is quick, easy to use, and functional for interacting with clients. A well-designed website conveys professionalism, offers a smooth user experience, and contributes to the credibility of the brand. But without visibility, even the most well-designed website cannot reach its full potential.  Digital marketing can help with that. The tactic that increases website traffic, audience engagement, and visitor conversion is known as digital marketing. Among other things, it covers pay-per-click advertising, social media marketing, content marketing, and search engine optimization (SEO). Every one of these strategies guarantees that the appropriate audience discovers the website at the appropriate moment.  Digital marketing and web development work in perfect harmony when combined. While effective marketing without a strong website will not be able to retain users, a beautifully designed website with inadequate marketing will remain invisible. Companies that combine the two can increase conversions, enhance customer engagement, and increase their online visibility. What is Digital Marketing? The promotion of goods, services, or brands via digital channels and online platforms is known as digital marketing. It covers tactics like paid advertising, email campaigns, content marketing, social media marketing, and search engine optimization (SEO). In contrast to traditional marketing, digital marketing emphasizes audience targeting, real-time data measurement, and customized customer experiences. Its primary objective is to establish a solid online presence and reputation for the brand while drawing in, interacting with, and converting potential clients. What is Web Development? The process of building, designing, and maintaining websites to make sure they are useful, easy to use, and aesthetically pleasing is known as web development. It encompasses full-stack development, which combines front-end (what users see), back-end (server, database, and application logic), and front-end development. A well-designed website offers security, mobile responsiveness, quick loading times, and smooth navigation. Coding is only one aspect of web development; other tasks include performance, accessibility, and integration with digital marketing tools to support online business growth. Why is Web Development Important for Digital Marketing Success? Since every campaign eventually directs traffic to a website, web development is the foundation of digital marketing. A well-designed, user-friendly website that successfully turns visitors into devoted customers is the foundation of a strong online presence. Even the most inventive marketing techniques will have trouble producing results without a strong website. Here’s why web development is essential for digital marketing success: In summary, web development provides the strong foundation that digital marketing needs to thrive. It ensures visibility, improves user satisfaction, and helps businesses achieve higher engagement and conversions. How Does SEO Link Digital Marketing and Web Development? Web development and digital marketing are connected by SEO (Search Engine Optimization). Web development makes sure the website is technically optimized to rank well, while digital marketing concentrates on increasing traffic. Elements like URL structure, mobile responsiveness, site speed, and clean coding directly impact SEO performance. To attract the target audience, digital marketing strategies also utilize backlinks, keywords, and SEO-driven content. Even a well-designed website may remain invisible without SEO, and SEO campaigns may not produce the desired results without adequate web development. When combined, they guarantee that websites not only draw in more visitors but also offer a seamless user experience that maintains user engagement and promotes conversions. How Does Website Design Influence User Experience and Conversions? User experience (UX) is greatly influenced by website design, which also has a direct effect on conversion rates. A website that is easy to use and visually appealing encourages users to stay longer, explore the content, and take action. However, regardless of how successful the marketing campaign is, a poorly designed website can drive users away. Key ways website design influences UX and conversions: In short, website design is more than looks—it enhances usability, fosters trust, and drives higher engagement, ultimately leading to improved conversions. What Role Does Content Marketing Play in Web Development? Web development and content marketing collaborate to build a strong online presence. A website’s structure and design are provided by web development, but its content marketing adds useful, interesting, and optimized content. Landing page content, videos, infographics, and blogs all contribute to increasing search engine rankings and drawing in visitors. A well-designed website guarantees that this content is presented efficiently, with simple navigation, quick loading times, and a mobile-friendly layout. In addition to educating users and guiding them through the sales funnel, high-quality content also fosters trust. Web development and content marketing work together to make sure that people find the website, stay on it, interact with it, and become customers. How Can Social Media Be Integrated Into Websites for Marketing Growth? Businesses looking to increase online visibility and engagement must incorporate social media into their websites. Social media sites like Twitter, Facebook, Instagram, and LinkedIn are excellent resources for increasing brand awareness, boosting traffic, and establishing connections with possible clients. Businesses can establish a smooth digital marketing ecosystem by integrating these platforms with a well-designed website. Here are key ways to integrate social media effectively: Integrating social media strengthens both marketing and web development efforts. It increases website traffic, encourages audience interaction, enhances brand loyalty, and ultimately drives conversions. In today’s digital era, businesses that combine strong web development with active social media integration gain a competitive edge and foster long-term growth. Why Is E-commerce Development Closely Tied to Digital Marketing? Since a strong online store serves as the cornerstone of any marketing campaign, e-commerce development and digital marketing are closely related. A seamless shopping experience is created by web development, which guarantees that the website is quick, safe, mobile-responsive, and easy to use. Through paid advertisements,

For Applying Digital Marketing Course Click Here… Aims Digital Marketing Course The goal of the Aims Digital Marketing Course is to give professionals, entrepreneurs, and students the fundamental abilities they need to succeed in the modern online environment.  Digital presence has become essential in today’s business world.  Digital platforms are essential for reaching consumers, boosting visibility, and establishing trust for all brands, regardless of size.  A structured course like the Aims Digital Marketing Course is useful in this situation.  From the fundamentals of digital marketing to more complex tactics, this course offers a comprehensive learning path.  Students acquire hands-on experience with a variety of topics, including analytics, email campaigns, social media marketing, Google Ads, SEO, and content marketing.  The course guarantees that students not only comprehend digital concepts but also successfully apply them in real-world projects through a combination of theory and practical instruction.  Another highlight of the Aims Digital Marketing Course is its accessibility. Whether you are a fresher looking to build a career, a business owner aiming to promote your brand, or a working professional seeking to upgrade skills, this course is structured to match diverse needs. The curriculum is industry-relevant, ensuring that learners are job-ready and prepared for the competitive market.  In addition to receiving a respected certification at the end of the course, students also acquire the self-assurance necessary to run digital campaigns on their own.  To put it briefly, anyone hoping to succeed in the rapidly expanding digital sector should take the Aims Digital Marketing Course. Why Should You Choose a Digital Marketing Course in Career Mantra Academy? A wise move toward establishing a prosperous career in the current digital era is enrolling in a Digital Marketing course at Career Mantra Academy.  The academy offers a well-organized curriculum created by professionals in the field, guaranteeing that students acquire the newest methods and tools, such as analytics, social media marketing, Google Ads, and SEO.  Because Career Mantra Academy emphasizes practical, hands-on training, students acquire both theoretical knowledge and real-world experience.  Through individualized instruction, real-world projects, and case studies, students gain the self-assurance necessary to manage digital campaigns on their own.  The academy is a great option for new students, working professionals, and entrepreneurs looking to advance in the field of digital marketing because it also provides career support, such as internships and placement assistance. Who Can Join the Digital Marketing Course? Anyone who wants to develop their skills in the online business world can enroll in a digital marketing course.  While working professionals can enroll to expand their knowledge and consider better job roles, recent graduates can join to begin a career with high-demand opportunities.  Learning how to effectively market their goods and services on digital platforms without relying solely on agencies can be beneficial for entrepreneurs and business owners.  Since this course doesn’t require coding or extensive IT knowledge, even students without technical backgrounds can enroll.  A digital marketing course is appropriate for anyone who wishes to thrive in the current digital era, regardless of their goals—be they employment, freelancing, or expanding their own company. What Are the Key Features of the Aims Digital Marketing Course? Students, professionals, and entrepreneurs who wish to succeed in the digital age can do so by enrolling in the Aims Digital Marketing Course, which is more than just a training course.  Businesses of all sizes, from start-ups to well-known international brands, mainly depend on digital marketing in the modern world to engage with their clientele.  More than just fundamental knowledge, though, is needed to succeed in this cutthroat field; current tactics, practical experience, and the self-assurance to use tools efficiently are also necessary.  The Aims Digital Marketing Course provides just that.  This course helps students acquire the skills necessary to succeed as digital marketers by providing the ideal balance of theoretical knowledge, real-world experience, and career support.  The following is a detailed explanation of the program’s main features: Comprehensive Curriculum The course offers a complete package of digital marketing modules, starting from the basics and gradually moving to advanced techniques. Topics include: This wide-ranging curriculum ensures that learners graduate with all-around digital marketing skills, making them industry-ready. Practical Training One of the standout features of the Aims Digital Marketing Course is its focus on real-world practice. Instead of just learning from slides or textbooks, students are encouraged to work on: This hands-on training helps students gain confidence, problem-solving skills, and the ability to apply strategies effectively in their careers. Expert Faculty The trainers at Aims are not just teachers; they are experienced professionals who have worked in the digital marketing industry. Their expertise ensures that students learn industry-relevant strategies rather than outdated theories. Faculty members share: This mentoring approach makes the learning journey more valuable and career-focused. Flexible Learning Options Aims understands that students and professionals have different needs. That’s why the course offers flexibility in learning: This flexibility ensures that anyone, from anywhere, can learn digital marketing without disturbing their current commitments. Recognized Certification After completing the course, learners receive a recognized digital marketing certification from Aims. This certificate acts as proof of skill and helps boost employability. Recruiters and companies value certified candidates as they represent verified knowledge and practical ability. Having the certification on a resume also increases confidence during interviews. Placement Assistance Aims doesn’t stop at just teaching; it also ensures students have a career path after completing the course. The academy provides: This strong career support system helps learners transition smoothly into the professional world. Affordable Fees While many institutes charge very high fees for digital marketing training, the Aims Digital Marketing Course ensures quality education at affordable pricing. The aim is to make digital skills accessible to students, entrepreneurs, and professionals from all backgrounds without financial burden. This affordability makes the course a value-for-money investment. Updated Content and Tools The digital marketing industry is constantly evolving, with new tools and algorithms appearing every year. Aims keeps its course content updated with the latest industry practices. Students get to work with trending tools

What is the evaluation of digital marketing? The evaluation of digital marketing is the process of determining how effectively online marketing efforts contribute to a business’s goals. It means keeping track of, analyzing, and making sense of data from different online sources, like social media, search engines, email, and paid ads.  Businesses can tell if their campaigns are working or need to be improved by looking at key performance indicators (KPIs) like traffic, conversion rates, and return on investment (ROI).  Evaluation isn’t just about numbers; it’s also about helping marketers understand how customers behave, make the most of their resources, and develop plans that are more effective.  In short, evaluating digital marketing makes sure that every effort adds value, makes the brand more visible, and leads to measurable growth for the business. For Applying Digital Marketing Click Here.. Why is the evaluation of digital marketing important for businesses? Businesses need to evaluate their digital marketing because it helps them figure out how well their campaigns are working, keep track of their return on investment, and find ways to make them better.  Businesses can learn about how customers act, make better use of their resources, and improve their strategies for better results by looking at performance data.  It makes sure that marketing budgets are used wisely and that campaigns are in line with business goals. If you don’t evaluate your digital marketing efforts, they might not have a clear goal, waste money, and not get you any real results.  In short, evaluating digital marketing gives you information that helps you make better choices, get more people to interact with your business, and grow your business in a competitive online world Key Points: Key Metrics to Measure Digital Marketing Success: To figure out how well digital marketing is working, you need to keep track of the right metrics that show how well your campaigns are doing and how your business is growing.  These numbers tell businesses how well their plans are working, if they are reaching their goals, and where they need to make changes.  Every metric gives useful information, from website traffic and conversion rates to ROI and customer engagement.  Businesses can make data-driven decisions that improve marketing effectiveness and get the best results by paying attention to the right indicators. Website traffic is one of the most important metrics in the evaluation of digital marketing. It shows how many people visit a website, where they come from, and which pages they engage with. Analyzing website traffic helps businesses understand audience behavior, measure campaign reach, and optimize strategies to attract more potential customers online. Conversion rates play a crucial role in the evaluation of digital marketing as they measure how many visitors take the desired action, such as making a purchase, signing up, or filling out a form. High conversion rates indicate effective marketing strategies, while low rates highlight areas for improvement in customer journey and campaign effectiveness. ROI is a key metric in the evaluation of digital marketing that measures the profitability of campaigns. It compares the revenue generated against the money spent on marketing efforts. A positive ROI shows that campaigns are cost-effective and delivering value, while a low or negative ROI signals the need for strategy adjustments. Customer engagement is an essential metric in the evaluation of digital marketing, reflecting how audiences interact with a brand across channels. Likes, comments, shares, and time spent on content indicate engagement levels. Strong engagement builds trust, loyalty, and long-term relationships, while weak engagement signals the need to improve content strategies and customer connection. Brand awareness is a vital aspect of the evaluation of digital marketing, as it measures how well people recognize and recall a brand. It reflects visibility across search engines, social media, and online platforms. High brand awareness increases trust, customer preference, and market reach, while low awareness indicates the need for stronger promotional strategies. Tools for Digital Marketing Evaluation Google Analytics Google Analytics is one of the most widely used tools for the evaluation of digital marketing. It helps businesses track website traffic, user behavior, and conversion performance in real time. Marketers can analyze audience demographics, session duration, bounce rates, and traffic sources to understand how visitors interact with a site. It also provides insights into which campaigns generate the most leads or sales. By using these data points, businesses can optimize their strategies, improve user experience, and make data-driven decisions. Overall, Google Analytics is essential for measuring effectiveness and maximizing the return on digital marketing investments. Social Media Insights Social Media Insights are an essential tool in the evaluation of digital marketing, as they provide detailed analytics on audience behavior and engagement across platforms like Facebook, Instagram, LinkedIn, and Twitter. These insights track likes, shares, comments, reach, impressions, and follower growth, helping businesses understand how well their content resonates with users. They also reveal the best-performing posts, peak engagement times, and audience demographics. By leveraging this data, marketers can refine their content strategies, improve targeting, and strengthen brand presence. Social Media Insights ensure that campaigns remain relevant, engaging, and aligned with customer interests, ultimately driving better results. SEO Tools SEO tools play a crucial role in the evaluation of digital marketing by helping businesses measure and improve their search engine performance. Tools like SEMrush, Ahrefs, and Moz provide insights into keyword rankings, backlink profiles, website audits, and competitor analysis. They allow marketers to track how well their websites are optimized for search visibility and organic traffic. SEO tools also highlight technical issues that may affect rankings, such as site speed, broken links, or mobile usability. By leveraging these insights, businesses can refine their SEO strategies, improve online presence, and achieve long-term growth through higher search engine rankings. Email Marketing Analytics Email Marketing Analytics is an important component in the evaluation of digital marketing, as it helps measure the effectiveness of email campaigns. It tracks key metrics such as open rates, click-through rates, bounce rates, and conversions. These insights show how well recipients engage with emails and

What are the main benefits of digital marketing course? The main benefits of taking a digital marketing course are that it can help you get a better job, make more money, and learn how to use online marketing tools.  It helps professionals, students, and business owners learn how to use SEO, social media, content, and analytics.  With these skills, you can get good jobs, start freelancing, or grow your own business in a smart way.  Digital marketing courses also give you the freedom to work from anywhere in the world and the peace of mind that your career will last for a long time.  Overall, they give you the skills you need to stay competitive in a world that is becoming more and more digital. benefits of digital marketing course Applying for Digital Marketing Course Click Here… What are the 20 benefits of digital marketing course? 1. Improves Career Opportunities There is a steady need for qualified workers in the modern labor market since businesses in practically every industry use digital platforms to connect with clients.  Gaining the necessary skills to enter this expanding field and land better positions is possible by completing a digital marketing course.  For example, e-commerce firms hire digital marketers to handle ads and SEO. Benefits: Strong job security and wider career options across multiple industries. 2. Boosts Salary Potential Taking a digital marketing course will not only help you learn more, but it will also help you make more money.  If you have the right skills, you can get better pay than people who work in traditional marketing jobs.  For instance, SEO specialists and PPC experts are among the highest-paid in the digital space because of their ability to drive measurable results. Benefits: Better financial growth and long-term career stability. 3. Helps Start Freelancing The ability to work independently is one of the main benefits of learning digital marketing.  You can take on freelance work, develop your own clientele, and make money without being restricted to a 9–5 job after finishing a course.  For example, freelancers often manage projects like running Facebook ads or writing blogs for clients. Benefits: Flexibility and the opportunity to earn independently. 4. Supports Business Growth A digital marketing course is like a success toolkit for small business owners and entrepreneurs.  It teaches you how to run cost-effective campaigns, increase online visibility, and draw in new clients.  For example, a small shop owner can use Google Ads to reach more local customers and increase sales. Benefits: Direct business growth and better ROI from marketing. 5. Teaches Practical Skills Digital marketing courses are very hands-on and focus on how to use what you learn in the real world, unlike theory-based programs.  You get to work on real projects, use professional tools, and learn how campaigns work.  For example, students practice SEO on live websites and run sample ad campaigns to learn step by step. Benefits: Hands-on experience and industry-relevant skills. 6. Cost-Effective Learning Digital marketing courses are less expensive and take less time to complete than an MBA or traditional marketing degree.  They are therefore perfect for professionals and students who wish to advance their careers rapidly.  For example, a 3-month digital marketing program costs much less than a full-time degree. Benefits: Affordable education with faster career outcomes. 7. No Specific Background Required Digital marketing accepts students from all academic backgrounds, in contrast to some fields that require technical degrees.  With the correct instruction, you can succeed regardless of whether you studied science, commerce, or the arts.  For instance, even homemakers and working professionals have successfully transitioned into digital marketing careers. Benefits: Easy entry into the field regardless of background. 8. Flexibility in Career Options Depending on your interests, you can specialize in a variety of areas within digital marketing.  Everyone can find something they like, whether it’s SEO, social media, or content marketing.  For example, some prefer SEO, while others enjoy working on creative social media campaigns. Benefits: Wide range of career paths with room to explore. 9. Opens Global Opportunities Skilled professionals can work for businesses or clients anywhere in the world because digital marketing is not geographically limited.  You become globally employable after completing a course.  For example, Indian freelancers often secure projects from the US or UK clients and earn in dollars. Benefits: Access to global projects and higher earning potential. 10. Enhances Creativity Digital marketing is a good fit for you if you like to think outside the box.  A course can help you learn about different ways to plan campaigns, write content, and get people to pay attention.  For example, designing unique Instagram campaigns to attract and retain customers is both creative and rewarding. Benefits: Improve creativity and create more engaging campaigns. 11. Stay Updated with Trends With new tools, algorithms, and platforms appearing daily, the digital world is changing quickly.  Taking a course guarantees that you will always be abreast of the most recent procedures.  For instance, you’ll learn about AI-powered marketing tools and changes in social media algorithms. Benefits: Remain relevant and competitive in the job market. 12. Measurable Growth The ability to monitor results in real time is one of the biggest advantages of digital marketing.  You can learn how to gauge campaign success and enhance tactics by taking a course.  For example, Google Analytics shows website visitors and conversions in real time, helping you make better decisions. Benefits: Transparency and improved strategy optimization. 13. Job Security The need for digital marketers is still there as more and more businesses move their operations online.  Compared to many traditional roles, this makes it a safe career choice.  For example, during the COVID-19 pandemic, when offline businesses struggled, digital marketers became even more important. Benefits: Stable and secure career path with long-term relevance. 14. Easy to Learn Online The majority of digital marketing courses can be taken online, which is convenient for students all over the world.  Even while working, you can study whenever it’s convenient for you.  For instance, you can learn digital

What are digital marketing formulas? Digital marketing formulas thrive on data, and formulas are the key to transforming numbers into insights. They help marketers evaluate performance, optimise campaigns, and make profitable decisions across SEO, social media, paid ads, email, e-commerce, and SaaS. By applying formulas like CTR, CAC, ROI, LTV, and MRR, businesses can measure traffic quality, customer value, and campaign profitability with precision. Digital marketing formulas. Instead of guessing, marketers rely on these formulas to track what works and what doesn’t, ensuring smarter investments and sustainable growth. From lead generation to customer retention, each formula acts as a compass, guiding strategies toward better ROI. Mastering them means turning data into action and action into measurable results. For Applying Digital marketing Course Click here… Why Exist Digital Marketing Formulas? Digital marketing formulas are important for these reasons: Advanced Digital Marketing KPI Metrics and Formulas. What are Digital Marketing Formulas – Explained with Examples? These are 45 digital marketing formulas: Formulas/ Full Form Formula Meaning Example 1. CTR – Click-Through Rate CTR(%) = ( Clicks / Impressions ​)×100 Measures how many people clicked on your ad or link out of the total who saw it. If your ad got 2,000 impressions and 100 clicks,CTR=(100÷2000)×100=5% 2. CPC – Cost Per Click CPC = Total Spend ​/ Total Clicks Average cost paid for each click on your ad. If you spent ₹5,000 and received 400 clicks,CPC=5000÷400=₹12.5 per click 3. CPA – Cost Per Acquisition CPA =Total Spend​ / Total Conversions Tells how much it costs to acquire one customer/lead. If you spent ₹20,000 and got 200 conversions, CPA=20000÷200=₹100 per conversion 4. ROAS – Return on Ad Spend ROAS=Revenue from Ads​ / Ad Spend Measures revenue earned per ₹ spent on ads. If you spent ₹50,000 and earned ₹2,00,000 from ads,ROAS=200000÷50000=4(or400%) 5. CLV – Customer Lifetime Value CLV=Average Purchase Value × Purchase Frequency × Customer Lifespan Predicts the total revenue a business can expect from a customer during their lifetime. If the average order value is ₹1,000, the purchase frequency is 5 per year, and the lifespan is 3 years, CLV=1000×5×3=₹15,000 6. CR – Conversion Rate CR(%)=(Conversions / TotalVisitors​)×100 Percentage of visitors who completed the desired action (purchase, signup, etc.). If your website had 5,000 visitors and 250 conversions,CR=(250÷5000)×100=5% 7. CPL – Cost Per Lead The average amount customers spend per order. How much do you spend to generate one lead? If you spent ₹10,000 and got 400 leads,CPL=10000÷400=₹25 per lead 8. AOV – Average Order Value AOV=Total Revenue ​/ Total Orders The average amount customers spend per order. If your eCommerce earned ₹2,00,000 from 800 orders,AOV=200000÷800=₹250perorder 9. Bounce Rate Bounce Rate (%) = (Single Page Visits ​/ Total Visits)×100 Percentage of visitors who leave without taking action. If you had 1,000 visits and 400 bounced, Bounce Rate =(400÷1000)×100=40% 10. SEO KPI – Organic CTR (Organic Click-Through Rate) Organic CTR=(Organic Clicks​ / Organic Impressions)×100 Measures how effective your organic listings are at attracting clicks. If your page appeared 50,000 times and got 5,000 clicks, Organic CTR =(5000÷50000)×100=10% 11. CPM – Cost Per Mille (Thousand Impressions) CPM=Total Spend / Total Impressions​×1000 Average cost to show your ad 1,000 times. If you spent ₹8,000 and got 400,000 impressions, CPM=(8000÷400000)×1000=₹20 12. CPE – Cost Per Engagement CPE=Total Spend​ / Total Engagements Average cost for each like, share, comment, or interaction. If you spent ₹3,000 and got 600 engagements,CPE=3000÷600=₹5 13. CPI – Cost Per Install (Mobile Apps) CPI=Total Spend​ / Total App Installs How much do you pay for each app download? If your ad spend is ₹15,000 and you got 1,000 installs, CPI=15000÷1000=₹15 14. ROI – Return on Investment ROI(%)=(Net Profit / Investment​)×100 Percentage of profit earned compared to money invested. If you invested ₹1,00,000 and earned ₹1,50,000 revenue with ₹40,000 cost, profit = ₹50,000.ROI=(50000÷100000)×100=50% 15. ARPU – Average Revenue Per User ARPU=Total Revenue​ / Number of Users Average revenue generated per customer/user. If revenue is ₹5,00,000 from 2,000 users,ARPU=500000÷2000=₹250 16. Engagement Rate (ER) ER(%)=(Total Engagements / Total Followers or Reach​)×100 Measures how actively your audience interacts with your content. If a post gets 2,000 engagements and reaches 40,000 people, ER =(2000÷40000)×100=5% 17. Email Open Rate Open Rate(%)=(Emails Opened / Emails Sent − Bounces​)×100 Percentage of delivered emails that were opened. If you sent 10,000 emails, 500 bounced, and 2,850 opened, Open Rate = (2850÷9500)×100=30% 18. Email CTR – Click-Through Rate (Email) Email CTR(%)=(Clicks/ Emails Delivered​)×100 Shows how many recipients clicked on links inside your email. If you delivered 9,000 emails and 900 clicks, Email CTR =(900÷9000)×100=10% 19. Lead-to-Customer Rate Lead−to−Customer Rate(%)=(Customers / Leads​)×100 Percentage of leads that convert into paying customers. If you generated 2,000 leads and 100 became customers, Rate =(100÷2000)×100=5% 20. Churn Rate (Customer Loss Rate) Churn Rate(%)=(Customers Lost / Total Customers at Start​)×100 Percentage of customers who stop using your service in a given period. If you had 1,000 customers at the start and lost 100, Churn Rate = (100÷1000)×100=10% 21. CAC – Customer Acquisition Cost CAC=Total Sales & Marketing Costs / ​Total New Customers Acquired The average cost to acquire one customer. If you spent ₹5,00,000 on marketing and acquired 2,500 customers,CAC=500000÷2500=₹200 per customer 22. LTV: CAC Ratio (Lifetime Value to Customer Acquisition Cost Ratio) LTV: CAC=Customer Lifetime Value​ / Customer Acquisition Cost Shows if customer acquisition is profitable. Ideally >3. If CLV = ₹15,000 and CAC = ₹3,000,LTV:CAC=15000÷3000=5 23. VTR – View-Through Rate (Video Ads) VTR(%)=(Completed Views / Total Impressions​)×100 Shows what % of viewers watched the video ad till the end. If ad impressions = 50,000 and completed views = 10,000,VTR=(10000÷50000)×100=20% 24. CPV – Cost Per View (Video Ads) CPV=Total Spend / Total Video Views​ The average cost for each video view. If you spent ₹12,000 and got 6,000 views, CPV=12000÷6000=₹2 25. SOV – Share of Voice SOV(%)=(Brand Mentions / Total Market Mentions​)×100 Shows brand visibility compared to competitors. If your brand got 5,000 mentions out of 25,000 market mentions, SOV =(5000÷25000)×100=20% 26. SEO Visibility Index Visibility=Weighted Keyword Rankings​ / Total Possible Score A measure of how visible a