Digital Marketing

The Indian marketing ecosystem has seen an exponential rise with social media taking tight grip over the common masses along with the traditional mainstream media. We are at an exciting juncture in the business and economic history of India and need to market our products in the best way possible to compete with multiple players in the market. 

As more products are being launched everyday, there is an increased demand for qualified, well-rounded marketers to take them to the market in the most effective way. To become a successful marketer in today’s world, you need to have an in-depth understanding of what marketing means in the digital age, how to build a brand that your customers can connect with and achieve business goals in the process.

Career Mantra Academy promises to equip you with the perfect mix of business acumen and technical capabilities, to develop future-ready, well-rounded marketers.

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offer

What does this course have to offer?

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Top Skills

  • Generative AI in digital marketing
  • Search and Display advertising
  • Social Media Marketing
  • Content Marketing
  • Web Analytics
  • Branding
  • SEO
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Key Highlights

  • Access to live training sessions by Meta Blueprint trainers
  • Advance modules with Generative AI infusion
  • Explore ChatGPT in digital marketing tutorials
  • MICA certificate via upGrad collaboration
  • Industry mentor-led fortnightly coaching
  • Earn MICA Executive Alumni Status
  • 15+ Case Studies, Live Projects
  • Mock interviews by managers
  • Tailored resume feedback
  • 90+ Tool Video Library
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Job Opportunities

  • (Sr.) Associate - Digital Marketing
  • Social Media and Content Manager
  • Digital Marketing Manager
  • Business Analyst
  • SEO Specialist
  • SEM Manager
  • Consultant
  • Associate
work for?

Who is this work for?

This program caters to:

Minimum Qualification: 10+2 and Bachelor's or Equivalent Degree

Benefits Of Smiling - 2
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Tools

Digital Marketing Tool boxs

This program will give you hands-on Industry Tools SEO Tools Website Design Tools SMM Tools Keyword Research Tools

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Career

Career Impact

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Job Placement

Get an opportunity to interview for 300+ hiring companies partnered with Career Empower Academy Process involved:

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Job Counselling

Get personalized career pathing from industry experts to chart out the best opportunities based on your interests. Process involved:

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Job Feedback

Our experts will also help you understand the expectations of the industry so you can prepare your resume better. Process involved:

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Job Preparation

These interviews are customized to the roles that you are applying for. Feedback is also provided at the end of the interviews. Process involved:

Program work

HOW DOES THIS PROGRAM WORK?

Fundamentals of Marketing, Customer Centricity, Digital Marketing Channels and Metrics

Digital Marketing and communication

4 week

22 weeks (10-12 hrs/week)

EXECUTIVE TRACK

Understand DM Basics and setup and run campaigns on 5+ tools

Choose 1

22 weeks (8-10 hrs/week)

MANAGEMENT TRACK

Build, run, strategize, analyse and optimise digital marketing campaigns - SEO, SEM, Social Media, etc.

Choose 2

BRANDING & COMMUNICATION. SOCIAL MEDIA & CONTENT MARKETING MARKETING ANALYTICS MARKETING COMMUNICATION - PR GENERATIVE AI

There are 5 specialisations

(5 weeks each) to choose from:

EXECUTIVE TRACK

Program Curriculum

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FUNDAMENTALS OF MARKETING

- Get introduced to the basics of Marketing.
- Understand different digital marketing channels.

DIGITAL MARKETING CHANNELS AND METRICS

- Identify the digital marketing channels, their capabilities and the customer journey through the purchase funnel, along with key metrics at each stage.

CUSTOMER CENTRICITY

- Understand the importance of being a customer centric brand.

- Understand the importance of being a customer centric brand.

DESIGNING AND BUILDING A WEB OWNED PRESENCE

- Understand the visual elements of website.
 - Create better landing pages to bring in more conversions.

BLOG CREATION

- Get hands-on experience of different tools for finding the perfect domain name.

- Buy Domain Name/WordPress and start web hosting.

SEO

- Understand the perspective of how Google's search algorithm works (Crawling, Indexing, Ranking).

- Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc

SEM

- Understand what is search engine marketing, what are the different objectives which can be achieved through SEM campaigns.

- Identify the different elements of an SEM campaign and how ad auction works.

EMAIL MARKETING

- Role of email marketing, types of emails, email marketing objective.
 - Build an automated email campaign (Drip Campaign).

DEFINING A ROBUST MARKETING STRATEGY

- Build an integrated marketing strategy.

- Build an integrated marketing strategy.

DISPLAY ADVERTISING

- Google Display Network - The complete process.
- Understand how programmatic ad buying works.

CONTENT MARKETING

- Identify and create the right types of content to achieve your marketing objectives.
- Build a distribution plan though content calendar mapping channels and content.

CAPSTONE PROJECT AND ECOMMERCE BOOTCAMP

- Apply the learnings from the program and build an end-to-end strategy for a brand campaign
 - Learn how to manage and sell your products through online marketplaces/owned channels

SOCIAL MEDIA MARKETING

- Create a social media presence from scratch. (Facebook or Instagram Page).
 - Create social media progress report to senior marketing management.

WEB ANALYTICS

- Understand traditional marketing analytics vs. Digital Marketing analytics

- Extract data and analyse reports from Google Analytics 4

SOFT SKILLS

- Identify and demonstrate best practices of verbal, non-verbal and written communication as digital marketer.

Edit Content

FUNDAMENTALS OF MARKETING

- Get introduced to the basics of Marketing.
- Understand different digital marketing channels.

DIGITAL MARKETING CHANNELS AND METRICS

- Identify the digital marketing channels, their capabilities and the customer journey through the purchase funnel, along with key metrics at each stage.

CUSTOMER CENTRICITY

- Understand the importance of being a customer centric brand.

- Understand the importance of being a customer centric brand.

DESIGNING AND BUILDING A WEB OWNED PRESENCE

- Understand the visual elements of website.
 - Create better landing pages to bring in more conversions.

BLOG CREATION

- Get hands-on experience of different tools for finding the perfect domain name.

- Buy Domain Name/WordPress and start web hosting.

SEO

- Understand the perspective of how Google's search algorithm works (Crawling, Indexing, Ranking).

- Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc

SEM

- Understand what is search engine marketing, what are the different objectives which can be achieved through SEM campaigns.

- Identify the different elements of an SEM campaign and how ad auction works.

EMAIL MARKETING

- Role of email marketing, types of emails, email marketing objective.
 - Build an automated email campaign (Drip Campaign).

DEFINING A ROBUST MARKETING STRATEGY

- Build an integrated marketing strategy.

- Build an integrated marketing strategy.

DISPLAY ADVERTISING

- Google Display Network - The complete process.
- Understand how programmatic ad buying works.

CONTENT MARKETING

- Identify and create the right types of content to achieve your marketing objectives.
- Build a distribution plan though content calendar mapping channels and content.

CAPSTONE PROJECT AND ECOMMERCE BOOTCAMP

- Apply the learnings from the program and build an end-to-end strategy for a brand campaign
 - Learn how to manage and sell your products through online marketplaces/owned channels

SOCIAL MEDIA MARKETING

- Create a social media presence from scratch. (Facebook or Instagram Page).
 - Create social media progress report to senior marketing management.

WEB ANALYTICS

- Understand traditional marketing analytics vs. Digital Marketing analytics

- Extract data and analyse reports from Google Analytics 4

SOFT SKILLS

- Identify and demonstrate best practices of verbal, non-verbal and written communication as digital marketer.

Edit Content

Functional Syllabus

- Self Introduction.     

- Suggestions.
- Family Introduction.

- At the Airport.

- Language Education. 

- Purpose.
- Home.                        

- Success.
- Time.                          

- Asking Personal.
- Money Question.

- Culture.                     

- Free time Suggestions.
- School & College.       

- Argument.
- Holiday.                    

- Hard Work Eat-Out.

- Friends.                      

- Places around the City.
- Life Styles.                       

- News etc.

Vocab

- Daily Use Vocab.

- Idioms.

- Shopping & Prices.

- Feelings & Emotions.

- Phrases.

- Weather & Climate.

- Transport & Travels.

- Personality Appearance.

- Hotel Facilities.

- Text Book Vocabulary.

- Political Vocabulary.

- Health.

- Crime & Punishment Laws.

- Food & Meals.

- News Paper Vocabulary.

General English Course

- Part of Speech.
- Tenses.
- Modal Verb.
- Active And Passive.
- Preposition.
- Subject Verb and Object.
- Articles.
- Direct And Indirect Speech.
- Conditionals.

Program Details

SELECTION PROCESS

There is no entrance exam for this per specialisation

Time Duration

24 Weeks Core Program

ELIGIBILITY

10+2, Bachelor's or Equivalent Degree

Career Mantra Academy

Empower Yourself: Learning with Earning

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