Digital Marketing

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Top Skills

  • Generative AI in digital marketing
  • Search and Display advertising
  • Social Media Marketing
  • Content Marketing
  • Web Analytics
  • Branding
  • SEO
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Key Highlights

  • Access to live training sessions by Meta Blueprint trainers
  • Advance modules with Generative AI infusion
  • Explore ChatGPT in digital marketing tutorials
  • MICA certificate via upGrad collaboration
  • Industry mentor-led fortnightly coaching
  • Earn MICA Executive Alumni Status
  • 15+ Case Studies, Live Projects
  • Mock interviews by managers
  • Tailored resume feedback
  • 90+ Tool Video Library
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Job Opportunities

  • (Sr.) Associate - Digital Marketing
  • Social Media and Content Manager
  • Digital Marketing Manager
  • Business Analyst
  • SEO Specialist
  • SEM Manager
  • Consultant
  • Associate

CAREER OPTIONS

This program will give you hands-on Industry Tools SEO Tools Website Design Tools SMM Tools Keyword Research Tools

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Get an opportunity to interview for 300+ hiring companies partnered with Career Empower Academy Process involved:

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Get personalized career pathing from industry experts to chart out the best opportunities based on your interests. Process involved:

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Our experts will also help you understand the expectations of the industry so you can prepare your resume better. Process involved:

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These interviews are customized to the roles that you are applying for. Feedback is also provided at the end of the interviews. Process involved:

Fundamentals of Marketing, Customer Centricity, Digital Marketing Channels and Metrics

Digital Marketing and communication

4 week

22 weeks (10-12 hrs/week)

EXECUTIVE TRACK

Understand DM Basics and setup and run campaigns on 5+ tools

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22 weeks (8-10 hrs/week)

MANAGEMENT TRACK

Build, run, strategize, analyse and optimise digital marketing campaigns - SEO, SEM, Social Media, etc.

Choose 2

BRANDING & COMMUNICATION. SOCIAL MEDIA & CONTENT MARKETING MARKETING ANALYTICS MARKETING COMMUNICATION - PR GENERATIVE AI

There are 5 specialisations

(5 weeks each) to choose from:

DIGITAL MARKETING

SELECTION PROCESS

There is no entrance exam for this per specialisation

Time Duration

24 Weeks Core Program

ELIGIBILITY

10+2, Bachelor's or Equivalent Degree

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