LEARN WITH EARN IN DIGITAL MARKETING COURSE

100% JOB ORIENTED

All MONEY REFUND

WITH CAREER MANTRA ACADEMY

Digital Marketing Course

Digital Marketing

SEO

SEO boosts rankings by optimizing keywords, content, and structure to drive traffic, increase visibility, and attract the right audience sustainably.

Digital Marketing

SMO

SMO builds brand visibility by optimizing profiles, sharing engaging content, and engaging audiences to boost reach, drive traffic, and grow presence.

Digital Marketing

Google Ads/ Meta Ads

Google and Meta Ads connect businesses with the right audience through paid campaigns, boosting visibility, traffic.

Digital Marketing

Affiliate Marketing

Affiliate marketing grows businesses by partnering with affiliates to promote products, boosting visibility, driving traffic, and increasing sales on conversions.

Digital Marketing

Email Markting

 

Email marketing builds customer loyalty, boosts engagement, drives traffic, and increases conversions with targeted, cost-effective messages.

Digital Marketing

SMM/SEM

SMM boosts brand visibility and engagement by sharing targeted content, interacting with audiences, and driving traffic cost-effectively across platforms.

3 MONTHS - 12 MONTHS TIME PERIOD

Time Customization Accoding To You

Digital Marketing Basics

  • SEO: Free Google traffic.
  • SEM: Paid ads (Google Ads).
  • Social Media: Facebook, Instagram marketing.
  • Content: Blogs, videos, posts.

Blogging Basics

  • Medium: Easy article writing.
  • Blogger: Free blog setup (Google).
  • Canva: Free graphic design and templates.

  • WordPress.com: Free basic website/blog setup.

  • Google Analytics: Free traffic tracking setup.

Email Marketing

  • Mailchimp setup.
  • Add contacts.
  • Send & track emails.

FREE OF COST

Complimentary

  • Personality Development.
  • Communication Build.

3 MONTHS

Duration

SEO Essentials

  • Keywords: Use relevant and high-traffic keywords.

  • Meta Tags: Optimize titles and descriptions.

  • Backlinks: Build quality external links.

  • Google My Business: Create and verify listing.

  • Reviews: Encourage positive customer reviews.

SEM (Search Engine Marketing)

       Introduction to PPC – Google Ads

    • Setup: Create a Google Ads account.

    • Campaign: Choose campaign type and goals.

    • Keywords: Select and bid on targeted keywords.

    • Optimize: Monitor results and improve ads.

Social Media Marketing

  • Consistent Posting: Share quality content regularly.

  • Engagement: Reply to comments and messages quickly.

  • Trends: Use trending topics and hashtags.

  • Analytics: Track performance and adjust strategy.

Affiliate Marketing

  • Basics of Affiliate Networks
  • Join: Sign up on a trusted network.

  • Pick: Choose relevant products.

  • Earn: Promote links, get commission

FREE OF COST

Complimentary

  • Personality Development.
  • Communication build.
  • Interview preparation.

6 MONTHS

Duration

Advanced Content Strategy

    Blogging Optimization (Medium/Blogger)

  • SEO Focus: Use targeted keywords in titles and content.

  • Content Calendar: Plan and publish posts consistently.

  • Internal Linking: Link related articles for better engagement.

  • Visuals: Add images, infographics, or videos to boost appeal.

  • Analytics: Track performance and refine strategy.

Social Media

  • Optimize: Profile/boards with keywords.

  • Post: Share niche content regularly.

  • Analyze: Check competitors via Semrush/Ahrefs.

  • Find Gaps: Spot missing topics/keywords.

  • Track: Monitor results, adjust.

Email Marketing

  • Create: Design engaging newsletters.

  • Segment: Target specific audience groups.

  • Test: Run A/B tests on content or subject lines.

  • Track: Monitor open and click rates.

  • Optimize: Improve based on analytics data.

Affiliate Marketing

  • Plan: Research topics and set a content calendar.

  • Create: Write, design, or film high-quality, relevant content.

  • Publish: Share on the right platforms at the right time.

  • Track: Use analytics to monitor engagement and reach.

  • Optimize: Update and improve based on performance data.

FREE OF COST

Complimentary

  • Personality Development.
  • Communication build.
  • Interview preparation.
  • 1 on 1 Couselling (Doubts Session).

9 MONTHS

Duration

Advanced Tools

  • Setup: Add and verify your website.

  • Track: Monitor search performance and clicks.

  • Fix Issues: Identify and resolve SEO errors.

  • Tag Management: Add tracking codes without editing site code.

  • Event Tracking: Measure user actions like clicks or downloads.

  • Audit: Analyze site health and SEO factors.

  • Report: Share performance insights for improvements.

AI Tools

  • Keyword Ideas: Generate targeted keyword lists with AI tools.

  • Content Drafting: Create SEO-optimized articles quickly.

  • Visual Design: Make images and graphics with AI.

  • Video Production: Produce short videos or reels using AI editors.

  • Optimization: Improve content visuals for better engagement.

Live Projects

  • Plan: Create a unified marketing strategy.

  • Execute: Run campaigns across all channels.

  • Monitor: Track performance with analytics tools.

  • Optimize: Adjust tactics for better results.

Affiliate Marketing

ChatGPT said:

Optimising Affiliate Links & Tracking Performance

  • Shorten Links: Use URL shorteners for cleaner links.

  • Placement: Add links in high-visibility areas.

  • Relevance: Match links to related content.

  • Track Clicks: Monitor link performance with analytics.

  • Improve: Replace low-performing links with better options.

Graphics

Video Editing Basics & Professional-Grade Visuals with Canva

  • Trim & Cut: Remove unwanted parts for smooth flow.

  • Add Text: Use captions and titles for clarity.

  • Enhance: Apply filters, transitions, and effects.

  • Design: Create polished visuals using Canva templates.

Career Build

ChatGPT said:

Resume Building, LinkedIn Optimization & Mock Interviews

  • Resume: Highlight skills, achievements, and keywords.

  • Formatting: Keep layout clean and professional.

  • LinkedIn: Optimize profile with a strong headline and summary.

  • Networking: Connect with relevant industry professionals.

  • Mock Interviews: Practice answering common and role-specific questions.

FREE OF COST

Complimentary

  • Personality Development.
  • Communication build.
  • Interview preparation.
  • 1 on 1 Couselling (Doubts Session).
  • Providing Laptop.
  • Lifelong Assistance For Guidance.

12 MONTHS

Duration

Edit Content

Get an opportunity to interview for 300+ hiring companies partnered with Career Empower Academy Process involved:

Edit Content

Get personalized career pathing from industry experts to chart out the best opportunities based on your interests. Process involved:

Edit Content

Our experts will also help you understand the expectations of the industry so you can prepare your resume better. Process involved:

Edit Content

These interviews are customized to the roles that you are applying for. Feedback is also provided at the end of the interviews. Process involved:

Top Skills

  • Generative AI in digital marketing
  • Search and Display advertising
  • Social Media Marketing
  • Content Marketing
  • Web Analytics
  • Branding
  • SEO

Key Highlights

  • Access to live training sessions by Meta Blueprint trainers
  • Advance modules with Generative AI infusion
  • Explore ChatGPT in digital marketing tutorials
  • MICA certificate via upGrad collaboration
  • Industry mentor-led fortnightly coaching
  • Earn MICA Executive Alumni Status
  • 15+ Case Studies, Live Projects
  • Mock interviews by managers
  • Tailored resume feedback
  • 90+ Tool Video Library

Job Opportunities

  • (Sr.) Associate - Digital Marketing
  • Social Media and Content Manager
  • Digital Marketing Manager
  • Business Analyst
  • SEO Specialist
  • SEM Manager
  • Consultant
  • Associate

DIGITAL MARKETING

SELECTION PROCESS

There is no entrance exam for this per specialisation

Time Duration

12 Months Core Program

ELIGIBILITY

10+2, Bachelor's or Equivalent Degree

This program will give you hands-on Industry Tools SEO Tools Website Design Tools SMM Tools Keyword Research Tools

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